Internet and Businesses Online

How To Setup Your Joomla Website For Advertising

You’ve beautified your Joomla website to the best of your ability. Now what? Get yourself an Alexa Toolbar on your Firefox or IE browser today. Google Chrome is fast and nice, but it will not help you in terms on increasing your Alexa Traffic rank which is used by most Internet Advertisement Publishing companies that sell legitimate advertising spots.

With a registration at, you can do proper advertising to have the desired results. The choosing of the correct advertisement spots is essential to have the best results. The setting of the website is possible for the people to have the profits and money. 

You can also installl a Firefox extension, Alexa Sparky, through the Firefox Addons feature from your Firefox browser menu. When you install one of these, you are enabling Alexa to track your web surfing patterns including visiting your Joomla website on Firefox through cookies. If you don’t want Alexa to track your browser for other websites, then just limit your browser surfing practices to those websites you want tracked, and use Chrome and other browsers for non-tracking purposes.

Millions of users install Alexa for other purposes as well, such as to view the Alexa rankings on the websites they are visiting. If a user is an advertiser, knowing the Alexa ranking ahead in advance helps in critical advertising decisions. But advertising decisions shouldn’t be based on Alexa ranking alone. Most advertisement publishers regard their own website statistics as proof of their visitor rankings regardless of Alexa or Google ranking.

The next thing you can do is to increase your Google Page Rank. This will take time, depending upon your social networks. Read on.

Social Networks

Social networks provide a convenient form of advertising to businesses and organizations today. Having a Facebook, Twitter, LinkedIn, to name a few, accounts simultaneously will help your growing business. Depending upon the nature of your business/organization, you will also want to advertise your website on other similar-interest websites. For instance, if you have a cooking-oriented website, it’s good to try other cooking-oriented websites for advertising.


Blogging is a necessity for your websites these days. If you have quality information to blog about that will interest readers, such as “How To” series, tutorials, advice, to name a few, you should share these information on your website.

With Joomla!, you can embed nice little social bookmarking widgets called “plugins” that interface with many popular social networking sites such as Digg, Twitter, Facebook, etc. There are even available plugins that automatically tweet your article as soon as you publish it on your Joomla website.

Invite your visitors to comment on your blog, to increase interactivity on your website, but don’t forget to integrate some sort of anti-spam captcha mechanism into it.

Exchanging Links?

This is an outlawed practice since Google instituted it a few years ago. Google seriously does not want websites to exchange links for the sake of increasing its page ranking. In fact, Google has gone on a global war to reduce the page ranks of many many websites to 0. I know of one particular website which was affected by this crusade, as I manage one such website.

Page Rank is determined by the quality of one-way links from quality websites to yours. So avoid exchanging links with anyone, if possible. You may exchange guest blogs with other partner blogs that link to one another’s articles, but don’t do that too frequently.

Advertising Income

While you wait for your traffic ranking to rise, you could install Google Adsense into designated spots of your website. If you have quality blog content, it’s desirable to embed Advertising as sidebars within your content.

Otherwise, you may also integrate Advertising in site-wide spots, which appear all across your website. Google Adsense is not so profitable compared to other advertising revenues based on its Cost Per Click paradigm. You might want to look into text-based links advertising sources.

Reliable Advertising Revenues

After you have gained quite a standing in the eyes of Alexa (less than 1 million in ranking) or Google (page rank of 3 or more), consider TextLinkAds as a trustworthy source of advertising revenue. Depending upon the traffic ranking, your website may earn variable publishing rates.

An alternative source to monetize your website is through BidVertiser.

If your website is in English, focused on high-tech and generates more than 100K impressions a month, then you should seek BuySellAds.

Ernestina Chacko is a writer and a photographer. Before joining, she was a senior contributor at Bloomberg USA.