Technology Website

How Often Should You Change The Design Of Your Website

As a follow up to last week’s post on How much a website costs, I thought I would write about another question I gets asked on a fairly regular basis. Not all of the people I meet are business owners, but out of those that are, most ask the question of “How often should I change the design of my website?” By this, I mean changing the layout, colour or functionality of your website. Next week, I will write about how often you should update the content of your website.

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There are many opportunities throughout the year to redesign your website. As a designer, I would like to redesign the Wildfire Creative website on a weekly basis because of all the cool things I see every day. But, that’s not feasible or sensible.

Because the core business of Wildfire Creative isn’t going to change any time soon, releasing a new product or service isn’t going to be the trigger to redesign this website. However, if your business does have a major change, like new owners or partnership or the launch of a new product line or service, this is a great time to redesign your website to make a clean start with the new direction your business is heading in.

With these things in mind, I recommend getting your website redesigned every 2 years. Where did that figure come from? I’ll tell you.

If your core business doesn’t/won’t change that much, the length of time since your website was designed or last redesigned is an indicator of when you should look at changing the design of your website. I have been in the web industry for around 10 years. New technology and design trends come and go. Some stick around for longer if popular websites use them. Having a website with old functionality or design styles can date your business and make it seem like you don’t care about your business by default because of your website. What was cool and awesome 2 years ago, is seen as over-the-hill in the current day and age when it comes to websites.

If we don’t like the look of a website, would we keep going back to it on a regular basis? Most likely not. If your website falls into this category, it’s time for a change.

Ernestina Chacko is a writer and a photographer. Before joining, she was a senior contributor at Bloomberg USA.